Apple launched new smartphones on Wednesday at prices similar to recent models despite inflation and supply chain woes, while unveiling a premium digital watch with a price tag to match.
While a 90-minute presentation at the company's California headquarters did not include any surprise reveals, the tech giant did unveil a new digital identification system to obviate the need for a physical SIM card.
The iPhone 14 starts at $799 for the 128GB option, while the iPhone 14 Plus, which has a bigger screen, starts at S$899.
The Pro version, which has options from 128GB to 1TB, starts at $999, while the Pro Max will go from $1,099.
The iPhone 14 and the Plus versions will be available from Sep 16 and Oct 7 respectively.
The Pro versions will be available from Sep 16.
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